Veltrac Festival Music-VMF with the Peruvian Advertising Institute IPP launched a competition of posters for the festival of this year. Everybody could participate if they want, the conditions were that you have to create by yourself without using artificial intelligent, a poster that gives the vibes of the festival and adding the groups and musicians that were going to be presented this year. 

I saw this opportunity on instagram with just a week left before the deadline. I've never listened about this festival before, just a little bit for a friend but nothing more; however, I decided to participate. First of all, I started searching about the festival, similar festivals, who are the people that usually go (like investigate about consumer behaviour), about alternative and indie music (listening too), etc. Then, I started to make a moodboard to find a color palette and then made some sketches. Following that, upon deciding which design I liked most and a couple of people I surveyed, I proceeded to start with the digital design and make a thousand changes until I achieved the final result.